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The January transfer window is fast approaching, and Chelsea and Liverpool are reportedly eyeing Brighton & Hove Albion's star striker Joao Pedro. The 23-year-old Brazilian has been in impressive form this season, contributing seven goals from his seven starts.

Pedro's rise to prominence has been swift, with the young striker quickly establishing himself as one of the Premier League's most exciting talents. His versatility, speed, and eye for goal have made him a coveted asset, with several top European clubs taking notice.

According to sources, Brighton value Pedro at close to £100 million, a figure that may deter some potential suitors. However, Chelsea and Liverpool are understood to be keen on the striker, with both clubs seeking to bolster their attacking options in the new year.

Pedro's potential arrival at either Chelsea or Liverpool would undoubtedly strengthen their respective attacking lineups. The Brazilian's ability to operate in various roles across the forward line, combined with his impressive goal-scoring record, make him an attractive proposition for both clubs.

As the January transfer window draws near, Chelsea and Liverpool's interest in Joao Pedro is likely to intensify. With Brighton valuing their star striker at £100 million, it remains to be seen whether either club will be willing to meet the Seagulls' demands.